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THE JOE MAZZA SHOW

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How would you like to advertise on Joe Mazza's very own website.

Sign up to advertise your business with us, we would love to promote you.
Be seen by MILLIONS!!

Joe Mazza is the King of late night entertainment, and his show is heard around the world on over
400 radio stations. He can even come to your business and do a show live!

Be a part of the growing family of happy advertisers on this site!
It's very affordable and will be seen by everyone
in the world including other Joe Mazza Show listeners like you!!

An interactive, live, call in morning radio talk program with personality, opinion, energy and NO POLITICS. Joe Mazza - the radio should be! All Fun and Laughs to start your day. Features include: information listeners will be talking about all day long.

SPORTS STARS & MOVIE STARS - SEE THE STARS PAGE ON THE WEBSITE FOR STARS

NOSTALGIA

TRIVIA

GREAT PRIZE GIVE AWAYS

INTERVIEWS: with many famous people.

COLLECTIBLES

National Advertising Rates

Sponsorship Rate Chart

Commercial Announcements/Website 24/7

Ad must be prepaid. Please make check payable to JOE MAZZA for the Total amount of $750

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DESCRIPTION OF ADVERTISING SPOTS

1. Two Mentions beginning and end of weekly radio show.

2. Entered on Joe Mazza Show Website. Viewed by millions on a 24 hour, 7 days a week basis.

For more information please contact Joe Mazza at:

Joe Mazza

405 Waltham Street, Suite 271

Lexington, MA 02421

1 (800) 634-1971 (Toll Free)

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REASONS WHY RADIO ADVERTISING IS SO EFFECTIVE?

You establish a relationship with your customers. Radio listeners are almost fanatically loyal to their favorite show and personalities, and as a result, they spend more time with radio than with any other medium.

Radio offers pro-active, promotional opportunities simply not available from any other medium.

Radio is everywhere! Radio is an invited guest in virtually every home, car, and workplace in America.

Radio makes the most of an advertising program. Radio not only mixes well with other media, but it takes up where other media falls short.

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HISTORY OF THE JOE MAZZA SHOW

Unlike Howard Stern, Rush Limbaugh, or even Larry King, Joe Mazza, "the King of Late Night Talk Radio", does not talk politics.

The theme of "The Joe Mazza Show with Sebastian the Wonder Dog", carried coast to coast on numerous radio stations nationwide; satellite dishes, and live over the internet, is NOSTALGIA. "It's a fun show, no politics", said Mazza, "Anybody talks politics, we blow 'em off the air", he said.

What Mazza does talk about, in the late night/early morning hours of the weekend, is yo yos ("you don't see kids playing with yo-yos anymore"), old cars, baseball, collectibles, diners, drive-ins, Davy Crockett lunch boxes, old TV show, and anything else that results in a trip down Memory Lane.

"I'm looking for the warm donut", said Mazza, who longs for the good old days when "things were done a lot butter, and donuts were served fresh out of a warm oven at the neighborhood bakery".

Mazza's show is part information, part entertainment, and part kitsch.

Guests on his show have ranged from big name entertainers and sports stars such as Debbie Reynolds, Julio Iglesias, Tony Bennett, Joe Montana and Dan Marino, to collectibles experts and others who can reminisce about some shared piece of America's past.

He invites listeners to answer trivia questions, gives out prizes, and talks with "Sebastian the Wonder Dog."

Sebastian, part wolf and part long-haired shepherd, earned his continued presence on the show because people can relate to the exchange between canine and owner.

"We talk funny to our dogs", Mazza said, "... Like they're part of the family".

Mazza said he gets about 65 to 100 letters a week addressed to "Joe and Sebastian the Wonder Dog Mazza".

The letters (I get) are hysterical", said Mazza, with people writing "give him (Sebastian) a hug for me".

He got into radio "on a fluke", when a local radio station got him to do some commercials for his business.

"They liked my voice", he recalled, and asked him to fill on a radio show for someone out sick.

He eventually got his own show, and when the station was sold, he moved to another one in Brockton. From there, he did a sports show out of Lowell that "caught on very nicely", and about two and a half years ago, he started the "Joe Mazza" show.

Mazza can be heard on radio stations from Massachusetts to California, with stops in every major market in between.

He estimates he has about 4.5 million listeners nationwide.

He doesn't talk much about his personal life, but does mention he has a son, Joey Mazza, an actor, model, and playwright.

("The younger Mazza was in 'Mademoiselle' and 'Boston Magazine'," his proud dad does not hesitate to add.)

Although he now splits his time between residences in Lexington and Boca Raton, Fla., Mazza has an office at his mother's, Ester Mazza's house in Woburn.

Mazza said he is happy about the turn his life has taken, and said he may someday "write a book of this whole thing".

"Watch out Howard Stern, Mazza's "nice, clean family show" is catching on!"

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Advertisers Give Radio High Marks

Of Businesses That Were Up
31% Did Not Use Radio
69% Used Radio

Print Advertiser Opinions
7% Radio Not Effective
20% No Response, Other
73% Radio Is Effective

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Radio Shreds Papers In Ad Battle

A strike that halted publication of Pittsburgh's two daily newspapers for nine months didn't have much of an effect on local businesses. What's more, according to a Duquesne University study of 112 newspaper advertisers, 69% of firms that used radio during the strike reported increased business.

The research, commissioned by the 'Pittsburgh Radio Organization' and reported by the RAB fax publication 'Radio Sales Today', concluded that Pittsburgh radio stations are maintaining the advertisers they gained during the strike, while the rebound for newspapers has been slow. Radio ad sales during January were up 29% over the previous year.

Even among those businesses that experienced difficulty during the strike, 37% said radio was an effective ad medium.

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News Flash...

Radio's News/Talk format attracts people with busy lives who need up-to-the minute news and information. They tune in frequently and listen attentively, making News/Talk a perfect environment for high-impact advertising. Your message is heard along with the hottest news and issues, taking on an implied urgency and credibility.

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NEWS/TALK LISTENER PROFILE
By Sex and Age

Sex:
Male 59.6%
Female 40.4%

Age:
18-24 - 3.7%
25-34 - 16.5%
35-44 - 22.5%
45-54 - 15.1%
55-64 - 17.7%
65+ - 24.6%

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REACH YOUR BEST PROSPECTS WITH NEWS/TALK RADIO

Did you know...
...Almost 1/3 of News/Talk listeners are college graduates.
...25% are professionals/managers.

News/Talk Listeners are...
...37% more likely than the general public to drive a leased car.
...49% more likely to have taken a domestic business trip in the last 12 months.
...84% more likely to have taken an international trip for business/pleasure combined in last 3 years.
...32% more likely to have bought a personal computer in last 12 months.
...35% more likely to own a fax machine at home.
...131% more likely to own a mutual fund account worth more than $10,000
...54% more likely to have used a lawyer for real estate matters in the last 12 months.
...19% more likely to have taken an adult education course in the last 12 months.

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